Everyone wants their dental website to be ranked #1 in Google or Yahoo and it sounds like if you pay enough, you should be able to purchase that location.  However, this is not the case.  If a company tells you they can get your dental practice website ranked #1 in Google by next week then they’re either lying or they’re planning on using Google Adwords to have you pay per click.  It is possible to immediately get ranked #1 in Google for highly uncompetitive terms.  However, competitive terms have many factors.involved and will take time and trial and error.

Organic results on Google are not for sale like ad space. If you want to pay for placement, consider a pay-per-click campaign. Numerous factors are involved with organic website rankings for dental websites.  For example, longevity of your site on the Internet (at the same domain), key [Read more..] 
 

By Fernando Diaz-Lundstedt

How can you handle the marketing power of the Internet in a creative and reasonably priced manner'

First, define a clear objective for your Internet presence. Are you looking to attract new patients' Do you need an online brochure for your existing patients' Are you interested in enhancing your professional image using the latest communication tool'

If you are interested i [Read more..] 
 

At this point, most of you have heard of blogs. Originally thought of as online, public diaries or storytelling tools, they are now used heavily in the business world for articles, marketing, and content management systems.  I highly recommend blogs to all my www.NewDentalWeb.com clients because it not only gives them the power of easily adding content without a web designer, but it also really helps them create numerous pages with search-engine-rich content and, if done correctly, lands them at the top of search engines for numerous search terms.

BLOG CREATION
At New Dental Web, we have the client choose their blog immediately.  This can be a stand alone domain name www.newdentalweb.com or a directory on your site www.newdentalweb.com/dental-news/ or a subdomain news.newdentalweb.com.  Once your domain or directory is chosen, we i [Read more..] 
 

If used correctly, email campaigns can be an incredibly powerful tool.  I’ve used numerous companies in the past and have found iContact to be much more intuitive and less costly so I’ll use them today as our example.

Most dental practice business comes through repeat business and referrals.  There is no one more important than your current patient.  As such, you need to make sure that you take care of your current patients as well as use them to find new customers in a non-invasive way.

• Making phone calls to a customer every week is too invasive and may cause you to lose a patient.
• Mailing postcards every week is too costly.
• Sending reminders every 6 months is too long of a gap and may cause you to lose upselling opportunities.

With email campaigns, your practice is able to send out mass emails to your entire patient database (or the [Read more..] 
 

SUMMARY: What's the best performing marketing tactic in online marketing' Whose budget got the biggest increase this year' We have the answers to those questions and more in our fifth annual ad:tech attendee survey.

Five new charts with data, including:

• What gets the highest ROI
• Marketers' No. 1 test this year
• How important is social media

Online ad metrics are evolving into precise measurements that reflect exact ROIs — and marketers love it. More than 60% of all those surveyed said they'll do the following:

• Measure search (66%)

• Conduct A/B tests on landing pages (63%)

• Integrate offline and online tracking (63%)

• Integrate Web analytics with search and email (68%)

By Fernando Diaz-Lundstedt

How can you handle the marketing power of the Internet in a creative and reasonably priced manner' The options appear to be overwhelming and the challenge is to develop a sensible plan to organize your research.

If you are interested in obtaining more new patients, the following guidelines will assist you in the design of your strategy.

• Search engines position is critical for your success

  You will need a [Read more..] 
   

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It's the fourth quarter. How's business' Have you accomplished your practice goals this year' Hopefully, your answer is yes. If not, you're probably a little disappointed with your rate of practice growth (or lack thereof). Want to change this trend' Here are three strategies that will make an incredible difference in your practice.

Strategy #1 ' Drive more new patients into your practice. Attracting more new patients should be a very intentional and ongoing part of your business plan. How much time, effort and money are you investing to be sure that your practice is the practice of choice, where you welcome and cater to new patients'

First, you need to determine what is going on within your practice and what hidden marketing messages you may be sending right now. What makes your practice unique' Do you know' We ask this question to every dentist we meet, and not surprisingly, almost all of the answers are similar. Here are some of the most common exam [Read more..]